9780072865264

Internet Marketing: Building Advantage in the Networked Economy

Rafi Mohammed; Bernard J. Jaworski; Robert J. Fisher; Gordon Paddison

ISBN 10: 0072865261 / 0-07-286526-1
ISBN 13: 9780072865264
Publisher: Irwin Professional Pub
Publication Date: 2003
Binding: Hardcover
 

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1. Internet Marketing: Building Advantage in the Networked Economy (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: SafeBet Books (new york, NY, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2003. Book Condition: New. Fast Shipping and Free delivery Confirmation. All orders which fit into USPS flat rate envelope (12-1/2" x 9-1/2") are shipped via Priority Mail (2-3 days). Expediated shipping available. Bookseller Inventory # 000147

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2. International Edition
International Edition
Internet Marketing: Building Advantage in the Networked Economy. 2nd Edition (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: Sunmark Store (Lawrence, KS, U.S.A.)
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Book Description: Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2003. Soft cover. Book Condition: New. 2nd Edition. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~International Edition Textbook~. Soft-cover binding. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. (Most international edition has different ISBN and Cover design. Words //international edition// are printed on the cover. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America) .All orders ship out same or next business day. We usually ship the textbook via DHL or UPS express; you will receive a tracking number within 1-2 business days and your textbook will arrive within 3-4 business days. We do not ship to APO/FPO address. P.O. Box please provides phone number. If you are an international order or ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 14f160071232591

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3. International Edition
International Edition
Internet Marketing, 2/e, with e-Commerce PowerWeb (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: BaBooNeez (Singapore, , Singapore)
Bookseller Rating: 5-star rating
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Book Description: McGraw-Hill/Irwin. Soft cover. Book Condition: New. 0072865261 BRAND NEW Book, Softcover, International Edition, Exact Same Contents. 2nd Edition. Powerweb included Every page number matches the USA version book with ISBN 0072865261 IE 2nd Edition. In English. Suitable for Class Use in USA and Canada Colleges. //International Edition// and Restricted sales disclaimer wordings printed on book covers. Different ISBN number on Book Cover. Different book cover design/image/colors. Do not ship to PO box/APO addresses. FedEx or DHL shipment. Estimated shipment time frame is 2 to 7 business. Daytime phone number needed to avoid delivery delay. The stock/publisher photo is NOT the photo of the book we are selling. Read before buying, do not assume, email us if you have questions. Bookseller Inventory # ABE-504498498

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4. Internet Marketing, 2/e, with e-Commerce PowerWeb (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: G.T.S. (brighton, MI, U.S.A.)
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Book Description: McGraw-Hill/Irwin, 2003. Hardcover. Book Condition: New. still in wrapOver 4 thousand books available, I ship almost all orders the day following your order date(monday thru Saturday/USPS ONLY).Buyers in FLA/CA/WA/TX/AZ/HA/PR are urged to use PRIORITY shipping as standard media mail times can be slower to your state from MICHIGAN. An auto email will be generated per the venue which will reflect ESTIMATED delivery window.guaranteed specific delivery dates are not offered, buyer must allow sufficient time for purchase /arrival based on location to location and your specific needs. .I use delivery confirmation free of charge. Bookseller Inventory # 0901090003

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5. Internet Marketing, 2/e, with e-Commerce PowerWeb (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: Bobs Books (JRM) (Taylor, MI, U.S.A.)
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Book Description: McGraw-Hill Education, 2003. Mixed media product. Book Condition: New. 203mm x 25mm, 1587g. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing â€" the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 768 pages. Bookseller Inventory # S0521368

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6. Internet Marketing, 2/e, with e-Commerce PowerWeb (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: AussieBookSeller (Mascot, NSW, Australia)
Bookseller Rating: 4-star rating
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Book Description: McGraw-Hill Education, 2003. Mixed media product. Book Condition: New. 203mm x 25mm, 1587g. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing â€" the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 768 pages. Bookseller Inventory # S0521368

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7. Internet Marketing, 2/e, with e-Commerce PowerWeb (ISBN: 0072865261 / 0-07-286526-1)
Mohammed, Rafi;Jaworski, Bernard J.;Fisher, Robert J.;Paddison, Gordon
ISBN 10: 0072865261
ISBN 13: 9780072865264
Bookseller: ABC Books (Lowfield Heath, CRAWL, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 3

Book Description: McGraw-Hill Education, 2003. Mixed media product. Book Condition: New. 203mm x 25mm, 1587g. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing â€" the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 768 pages. Bookseller Inventory # S0521368

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