9780072904413

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Dominick, Joseph R; Sherman, Barry L; Messere, Fritz J.

ISBN 10: 0072904410 / 0-07-290441-0
ISBN 13: 9780072904413
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 1999
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media (ISBN: 0072904410 / 0-07-290441-0)
Dominick, Joseph R;Sherman, Barry L;Messere, Fritz J.
ISBN 10: 0072904410
ISBN 13: 9780072904413
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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media (ISBN: 0072904410 / 0-07-290441-0)
Dominick, Joseph R;Sherman, Barry L;Messere, Fritz J.
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Broadcasting Cable the Internet and Beyond An Introduction to Modern Electronic Media (ISBN: 9780072904413)
Dominick, Joseph R;Sherman, Barry L;Messere, Fritz J.
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Dominick, Joseph R;Sherman, Barry L;Messere, Fritz J.
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