9780072961836

Churchill/Ford/Walker's Sales Force Management

; ; ; ;

ISBN 10: 007296183X / 0-07-296183-X
ISBN 13: 9780072961836
Publisher: Irwin Professional Pub
Publication Date: 2005
Binding: Hardcover
Editorial Reviews:
Synopsis:
The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take the wealth of information available and apply it to "real world" sales management problems and opportunities. The Eighth Edition, like the others before it, showcases how real managers use current theory and research in their own organizations. By identifying recent practices, applications, and the use of state-of-the-art technologies this edition combines in one source real world sales management "best practices" with cutting edge research and theory. Instructors will find that they are proud to present the information and approach to sales management within the Eighth Edition to both undergraduate and graduate business students, as it captures the essence of what it means to be a successful sales manager in the customer relationship era.

 

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Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing) (ISBN: 007296183X / 0-07-296183-X)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
ISBN 10: 007296183X
ISBN 13: 9780072961836
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Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing) (ISBN: 007296183X / 0-07-296183-X)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
ISBN 10: 007296183X
ISBN 13: 9780072961836
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Sales Force Management (ISBN: 007296183X / 0-07-296183-X)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
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ISBN 13: 9780072961836
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Book Description: McGraw-Hill School Education Group. Soft cover. Book Condition: New. New, 8th Edition, Color Print, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days. Bookseller Inventory # 007296183X

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Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing) (ISBN: 007296183X / 0-07-296183-X)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
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Churchill, ford, Walker's Sales Force Management Books (ISBN: 007296183X / 0-07-296183-X)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
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Book Description: The McGraw-Hill Company. Book Condition: New. pp. 512 8th Edition. Bookseller Inventory # 063158661

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Sales Force Management (ISBN: 9780072961836)
Johnston, Mark W.;Ford, Neil M.;Walker, Orville C.;Marshall, Greg W.;Churchill, Gilbert A.
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ISBN 13: 9780072961836
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