9780073137636
Marketing Management: Knowledge And Skills
Peter J Paul; James H. Donnelly
ISBN 13: 9780073137636
Publisher: Irwin Professional Pub
Publication Date: 2006
Binding: Hardcover
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Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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Marketing Management : Knowledge and Skills (8th edition) * NEW (ISBN: 0073137634 / 0-07-313763-4) Paul, Peter J;Donnelly, James H. Quantity Available: 3
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Marketing Management (ISBN: 0073137634 / 0-07-313763-4) Paul, Peter J;Donnelly, James H. Quantity Available: 4
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Marketing Management (8th International Edition) (ISBN: 0073137634 / 0-07-313763-4) Paul, Peter J;Donnelly, James H. Quantity Available: 10
Book Description: McGraw-Hill, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality, Color-Printed Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking!. Bookseller Inventory # 007313763400537 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management (ISBN: 0073137634 / 0-07-313763-4) Paul, Peter J;Donnelly, James H. Quantity Available: 3
Book Description: McGraw-Hill Professional, 2006. Hardcover. Book Condition: New. Dust Jacket Condition: New. 8th. Bookseller Inventory # 0073137634_New Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management (ISBN: 0073137634 / 0-07-313763-4) Paul, Peter J;Donnelly, James H. Quantity Available: 9
Book Description: McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Brand New! US Edition. 100% Satisfaction Guaranteed. Bookseller Inventory # LB201206755 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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