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9780073203164

Relationship Selling and Sales Management

Mark W. Johnston; Greg W. Marshall

ISBN 10: 0073203165 / 0-07-320316-5
ISBN 13: 9780073203164
Publisher: Irwin Professional Pub
Publication Date: 2008

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Synopsis:

Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

Relationship Selling and Sales Management: Search Results

Relationship Selling and Sales Management (ISBN: 9780073203164)
Johnston, Mark W.;Marshall, Greg W.

ISBN 10: 0073203165
ISBN 13: 9780073203164

Bookseller: Castle Rock (Bedford, NS, Canada)
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Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97800732031641.0

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