9780073203164

Relationship Selling and Sales Management

Mark W. Johnston; Greg W. Marshall

ISBN 10: 0073203165 / 0-07-320316-5
ISBN 13: 9780073203164
Publisher: Irwin Professional Pub
Publication Date: 2008

Editorial Reviews:
Synopsis:

Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.


 

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Relationship Selling and Sales Management (ISBN: 0073203165 / 0-07-320316-5)
Johnston, Mark W.;Marshall, Greg W.
ISBN 10: 0073203165
ISBN 13: 9780073203164
Bookseller: Readingisgoodforyou (Oakley, CA, U.S.A.)
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Book Description: McGraw-Hill/Irwin; 1 edition, 2004. Hardcover. Book Condition: Good. Dust Jacket Condition: Good. Good condition, used in outstanding condition. Book is the US version. Textbook only, accessories such as CD, infotrac, web access codes, may not be included. Buy with confidence. In the unlikely event something should go wrong, you can contact us to assist with excellent customer service. We are very proud to be in this program as it allows us to offer the best customer experience possible. All orders shipped within 1 business day. Inventory subject to prior sale. Satisfaction guaranteed!! Expedite Shipping Available. Bookseller Inventory # ABE-2181043980

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Relationship Selling (ISBN: 0073203165 / 0-07-320316-5)
Johnston, Mark W.;Marshall, Greg W.
ISBN 10: 0073203165
ISBN 13: 9780073203164
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Book Description: McGraw-Hill/Irwin 2004-11-24, 2004. Hardcover. Book Condition: good. 0073203165. Bookseller Inventory # 574572

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Relationship Selling and Sales Management w/ ACT! CD-ROM (ISBN: 0073203165 / 0-07-320316-5)
Johnston, Mark W.;Marshall, Greg W.
ISBN 10: 0073203165
ISBN 13: 9780073203164
Bookseller: Book Smart (Chatham, NJ, U.S.A.)
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Book Description: Book Condition: Good. Good condition, some are ex-library book and can have writings. Bookseller Inventory # GD-004-56-3181003

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