Services Marketing (5th Edition) - Hardcover
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
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About the Author:
Valarie Zeithaml is the Roy and Alice H. Richards Bicentennial Professor of Marketing and Associate Dean for the MBA Program at the Kenan-Flagler Business School of the University of North Carolina.
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- PublisherMcGraw-Hill/Irwin
- Publication date2008
- ISBN 10 0073380938
- ISBN 13 9780073380933
- BindingHardcover
- Edition number5
- Number of pages736
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Services Marketing (5th Edition)
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Services Marketing (5th Edition)
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Services Marketing (5th Edition)
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Services Marketing (5th Edition)
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(2008)
ISBN 10: 0073380938
ISBN 13: 9780073380933
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