Top Marketplace offers for ISBN

9780073404851

Sales Force Management

Johnston, Mark; Marshall, Greg

Not the book you're looking for? Search for all books with this author and title
Image Not Available

Sales Force Management, 10e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text – from which instructors love to teach – remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers’ activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance. The three interrelated parts of the framework, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, remain consistent and highly relevant in the 10th edition. This edition integrates new, innovative learning tools and the latest in sales management theory and practice.

"synopsis" may belong to another edition of this title.

About the Author:

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. Greg’s published research focuses on the areas of decision making by marketing managers, intraorganizational relationships, and sales force performance issues. Greg is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, presently serves as President-Elect for the Academy of Marketing Science, and is a member of the board of directors of the Direct Selling Education Foundation.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Johnston, Mark; Marshall, Greg Author
Published by McGraw-Hill Higher Education
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: > 20
International Edition
Seller
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Higher Education. Book Condition: Brand New. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 15199552

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Johnston, Mark; Marshall, Greg Author
Published by McGraw-Hill/Irwin
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Hardcover Quantity Available: > 20
International Edition
Seller
Textbooksonweb
(New Delhi, India)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073404853 Brand New. International Edition, Softcover,ISBN & Cover might be different, Perfect Condition. Printed in English. Restricted sales disclaimer printed on the cover. Contents same as US edition. Very rare cases examples and problems at the end might be different. Ships within 48hrs with tracking no. Delivered in 5 business days excluding saturdays and sundays. Customer satisfaction guaranteed. Mail us if you have any questions. Bookseller Inventory # MGHR_ELB#10021

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.69
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Johnston, Mark; Marshall, Greg Author
Published by McGraw-Hill (2010)
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Softcover Quantity Available: 20
International Edition
Seller
BookWormUSA
(Batu Gajah, IPOH, Malaysia)
Rating
[?]

Book Description McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking![0920MG SalesForceManage]. Bookseller Inventory # 007340485300044

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.87
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 7
International Edition
Seller
Bookdee Co., Ltd.
(NONTHABURI, Thailand)
Rating
[?]

Book Description Book Condition: NEW. Edition 10. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780073404851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 6
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 10 edition, , color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 102917

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.04
Convert Currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Johnston, Mark; Marshall, Greg Author
Published by McGraw-Hill (2010)
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Softcover Quantity Available: 20
International Edition
Seller
Bestbuy Textbooks Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking![0920MG SalesForceManage]. Bookseller Inventory # 007340485300044

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.32
Convert Currency

Add to Basket

Shipping: US$ 18.49
From Australia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 6
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 10 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2917

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: New. Brand New International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # USAND-10058

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.77
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 2
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB9229

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.20
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Johnston, Mark; Marshall, Greg Author
ISBN 10: 0073404853 ISBN 13: 9780073404851
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-010412-9229

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.45
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book