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9780073661513

Preface to Marketing Management

J. Paul Peter; James H. Donnelly

ISBN 10: 0073661511 / 0-07-366151-1
ISBN 13: 9780073661513
Publisher: McGraw-Hill College
Publication Date: 1999
Binding: Softcover

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Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.

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Preface to Marketing Management (ISBN: 0073661511 / 0-07-366151-1)
Peter, J. Paul;Donnelly, James H.

ISBN 10: 0073661511
ISBN 13: 9780073661513

Bookseller: The Book Cellar, LLC (Nashua, NH, U.S.A.)
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Quantity Available: 1

Book Description: Mcgraw-Hill College, 1999. PAPERBACK. Book Condition: New. 0073661511 Has stickers on cover. Otherwise in new condition. We are a tested and proven company with over 700,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0073661511ZN

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