9780077606121

International Business: The Challenge of Global Competition, 13th Edition

Ball, Donald; Geringer, Michael; Minor, Michael; McNett, Jeanne

ISBN 10: 0077606124 / 0-07-760612-4
ISBN 13: 9780077606121
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

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Ball, Donald; Geringer, Michael; Minor, Michael; McNett, Jeanne
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Ball, Donald; Geringer, Michael; Minor, Michael; McNett, Jeanne
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Book Description: McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. 13th Revised edition. 279 x 221 mm. Language: English Brand New Book. International Business: The Challenge of Global Competition, 13/e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 13/e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students. Bookseller Inventory # AA39780077606121

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Book Description: McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. 13th Revised edition. 292 x 218 mm. Brand New Book. International Business: The Challenge of Global Competition, 13/e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 13/e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students. Bookseller Inventory # AA39780077606121

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