Strategic Management of Technological Innovation - Softcover

Melissa A. Schilling

9780078029233: Strategic Management of Technological Innovation
Softcover
ISBN 10: 0078029236 ISBN 13: 9780078029233
Publisher: McGraw-Hill Education, 2012
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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

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About the Author:
Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.

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  • PublisherMcGraw-Hill Education
  • Publication date2012
  • ISBN 10 0078029236
  • ISBN 13 9780078029233
  • BindingPaperback
  • Edition number4
  • Number of pages336
  • Rating

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