9780080967912

Book Description: Butterworth-Heinemann Ltd, 2011. Soft cover. Book Condition: New. Perfectly brand new(gift quality)!!. Bookseller Inventory # ABE-5367989995

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Book Description: Softcover. Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 4 to 6 working days. For PO, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Thousand of satisfied customers!. Bookseller Inventory # Reg_11670_25AP_Taylo_46

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Book Description: Routledge, 2011. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780080967912

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Book Description: Taylor Francis Ltd, United Kingdom, 2011. Paperback. Book Condition: New. 2nd Revised edition. 246 x 189 mm. Brand New Book with Free Worldwide Delivery. This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. It offers new UK and international case studies that prepare you for work in a global industry. It includes activities for each chapter that will assess your understanding and marketing knowledge. It presents a new inside cover feature that links real-life marketing campaigns to the book's case studies. Bookseller Inventory # AAZ9780080967912

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Book Description: Butterworth-Heinemann Ltd, Oxford, 2011. Book Condition: New. Bookseller Inventory # 16647899

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Book Description: Book Condition: New. Bookseller Inventory # 11665065-n

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Book Description: A Butterworth-Heinemann Title 2011-03-22, 2011. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-04700471

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Book Description: Taylor and Francis(Routledge), 2011. Paperback. Book Condition: New. REV Edition Number is 2. 9.685 by 7.441 inches. (448 pages) This introductory textbook shows you how to appy the principes of marketing within the hospitaity industry. Written specificay for students taking marketing modues within a hospitaity course, it contains exampes and case studies that show how ideas and concepts can be successfuy appied to a rea-ife work situation. It emphasizes topica issues such as sustainabe marketing, corporate socia responsibiity and reationship marketing. It aso describes the impact that the internet has had on both marketing and hospitaity, using a variety of toos incuding a wide range of internet earning activities. Part A: Introduction 1.Introduction to Hospitaity Marketing Part B: Pre-encounter Marketing 2.Marketing Research 3. Understanding and Segmenting Customers 4. Competitive Strategies 5. Deveoping the Offer 6. Locating the Offer 7. Pricing the Offer 8. Distributing the Offer 9. Communicating the Offer Part C: Encounter Marketing 10. Managing the Physica Environment 11. Managing Service Processes 12. Managing Customer-contact Empoyees Part D: Post-encounter Marketing 13.Managing Customer Satisfaction 14. Reationship Marketing Part E: The Marketing Pan 15.Marketing Panning 'Francis Butte's first book Hote and aying a soid foundation for further in-depth study. It is an exceent resource for students as we as practitioners.' – Vincent C.S. Heung, Ph.D, Associate Professor, Schoo of Hote and Tourism Management, The Hong Kong Poytechnic University 'A refreshingy innovative text that expores current practice and the atest thinking in hospitaity marketing, an essentia resource for students, academics and practitioners.' – Professor Nige Hemmington, Head of Schoo of Services Management, Bournemouth University, UK 'This is a wecome addition to the iterature given its depth of understanding of hospitaity as a business and the use of marketing as an appication. Unike many other books the structure provides carity by means of pacing marketing as the intervention of pre, during and post consumption encounters. Overa, this book wi be judged a necessary addition to any hospitaity and tourism practitioner or student.' – Dr. David Gibert, Professor of Marketing, Schoo of Management, University of Surrey, UK Edition REV Edition Number is 2 (Paperback). Bookseller Inventory # AG0080967914

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Book Description: A Butterworth-Heinemann Title, 2011. Paperback. Book Condition: New. Bookseller Inventory # ST0080967914

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Book Description: Routledge, 2011. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # FT-9780080967912

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