9780099458067

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Quart, Alissa

ISBN 10: 0099458063 / 0-09-945806-3
ISBN 13: 9780099458067
Publisher: Arrow/Children S (a Division of Random House
Publication Date: 2003
Binding: Softcover
About this title:
Synopsis:
Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.

About the Author:
Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.

"About this title" may belong to another edition of this title.
 

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Quart, Alissa
ISBN 10: 0099458063
ISBN 13: 9780099458067
Bookseller: The Book Depository (Slough, United Kingdom)
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Book Description: Cornerstone, United Kingdom, 2003. Paperback. Book Condition: New. 192 x 130 mm. Language: English Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Bookseller Inventory # AB99780099458067

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Quart, Alissa
ISBN 10: 0099458063
ISBN 13: 9780099458067
Bookseller: The Book Depository US (Slough, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Cornerstone, United Kingdom, 2003. Paperback. Book Condition: New. 192 x 130 mm. Language: English Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Bookseller Inventory # AB99780099458067

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Quart, Alissa
ISBN 10: 0099458063
ISBN 13: 9780099458067
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Book Description: 2003. Paperback. Book Condition: New. 129mm x 197mm x 20mm. Paperback. This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into friendships wi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 0.230. Bookseller Inventory # 9780099458067

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Quart, Alissa
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Book Description: Random House Business. Book Condition: New. 2003. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099458067

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Book Description: Random House, 2003. Paperback. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F4-9780099458067

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Book Description: Arrow, 2003. Paperback. Book Condition: Brand New. 336 pages. 7.76x5.08x0.79 inches. In Stock. Bookseller Inventory # __0099458063

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Book Description: Arrow, 2003. Paperback. Book Condition: Brand New. 336 pages. 7.76x5.08x0.79 inches. In Stock. Bookseller Inventory # x-0099458063

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Book Description: 2003. Paperback. Book Condition: New. 129mm x 197mm x 20mm. Paperback. This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into friendships with teens i.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 336 pages. 0.230. Bookseller Inventory # 9780099458067

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Book Description: Random House UK, 2003. Paperback. Book Condition: New. 13.1 x 20 cm. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each [Url removed] compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the ****-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Paperback. Bookseller Inventory # MM-43002301

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