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Quart, Alissa

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Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.

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About the Author:

Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.

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Quart, Alissa
Published by Arrow/Children S (a Division of Random House
ISBN 10: 0099458063 ISBN 13: 9780099458067
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Book Description Arrow/Children S (a Division of Random House. PAPERBACK. Book Condition: New. 0099458063 100% satisfaction money back guarantee. Bookseller Inventory # 6003037

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Book Description Cornerstone, United Kingdom, 2003. Paperback. Book Condition: New. 192 x 130 mm. Language: English . Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Bookseller Inventory # AB99780099458067

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Quart, Alissa
Published by Cornerstone, United Kingdom (2003)
ISBN 10: 0099458063 ISBN 13: 9780099458067
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Book Description Cornerstone, United Kingdom, 2003. Paperback. Book Condition: New. 192 x 130 mm. Language: English . Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Bookseller Inventory # AB99780099458067

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Quart, Alissa
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Book Description Random House Business, 2003. Paperback. Book Condition: New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. Bookseller Inventory # mon0000069297

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Book Description 2003. Paperback. Book Condition: New. 2nd. 129mm x 197mm x 20mm. Paperback. This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into friendships wi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 0.230. Bookseller Inventory # 9780099458067

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Quart, Alissa
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Book Description Random House Business. Book Condition: New. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other. Num Pages: 336 pages. BIC Classification: JFM; JFSP2; KJS. Category: (G) General (US: Trade). Dimension: 199 x 129 x 25. Weight in Grams: 314. . 2003. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099458067

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Quart, Alissa
Published by Random House Business
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Book Description Random House Business. Book Condition: New. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other. Num Pages: 336 pages. BIC Classification: JFM; JFSP2; KJS. Category: (G) General (US: Trade). Dimension: 199 x 129 x 25. Weight in Grams: 314. . 2003. Paperback. . . . . from our Bookshop. Bookseller Inventory # V9780099458067

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