Electronic Commerce 2004: A Managerial Perspective - Hardcover

King, David; Lee, Jae; Viehland, Dennis

Hardcover

ISBN 10: 0130094935 ISBN 13: 9780130094933

Publisher: Pearson College Div, 2003

Synopsis

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

About this edition

• Publisher: Pearson College Div
• Publication date: 2003
• ISBN 10: 0130094935
• ISBN 13: 9780130094933
• Binding: Hardcover
• Edition number: 3
• Number of pages: 752
• Editor: Turban Efraim