9780130105851
Marketing on the Internet: Principles of Online Marketing
Judy Strauss; Raymond Frost
ISBN 13: 9780130105851
Publisher: Prentice Hall
Publication Date: 1999
Binding: Softcover
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It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
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Marketing on the Internet: Principles of On-Line Marketing (ISBN: 0130105856 / 0-13-010585-6) Strauss, Judy;Frost, Raymond Quantity Available: 1
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