No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
"synopsis" may belong to another edition of this title.
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.From the Back Cover:
So what makes this book unique?
It's not just what we say, it's also how we say it
You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130136271
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # USANY-31562
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB48341
Book Description Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20150103-31562
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130136271 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # KGS-BCNPD-9235
Book Description Book Condition: New. New item. Bookseller Inventory # QX-133-17-9427109
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130136271 Brand New Book.We use aramex/dhl/usps for delivery.We don't ship to PO Box address. Bookseller Inventory # NBA-CBSPD-7239
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0130136271 Brand New Ship Promptly.Please allow 7 to 14 Business Days to deliver you the book.We Ship via Dhl,FedEx,Ups,USPS.Customer Satisfaction Guaranteed. Bookseller Inventory. Bookseller Inventory # HGT#BCC#V1919
Book Description Prentice-Hall. Book Condition: New. 2nd Edition. Bookseller Inventory # 062563154
Book Description Softcover. Book Condition: New. Brand New. Fast and reliable service. Bookseller Inventory # 9780130136275$32.7