Marketing: Real People, Real Choices : Study Guide - Softcover
Marketg: real peo real& mktg plan hbk& pro6.0
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From the Publisher:
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.
From the Back Cover:
Key Benefit: Introduces marketing from a practical, real-world perspective by fostering the development of decision-making skills through the presentation of the most important current trends in marketing. Key Topics: Provides a real-world emphasis and an anchor for the material presented in the book through the use of "Real People, Real Choices" segments in each chapter. These sections profile a marketing executive and an actual decision he or she had to make. Readers are given the options from which that executive had to choose and are encouraged to assume the role of the profiled executive by making a business decision. Principles of Marketing covers topics that are often given only cursory coverage in other books, including database marketing and integrated marketing; the marketing of "intangibles" such as politics, religion, and celebrities; and social responsibility and ethical decision- making. A conversational writing style and the use of humor make the book easy to read. Market: A valuable book for any business executive who needs to understand the latest trends in marketing.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2000
- ISBN 10 0130136271
- ISBN 13 9780130136275
- BindingPaperback
- Edition number2
- Rating
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Study Guide for Marketing: Real People, Real Choices, 2nd
Published by
Prentice Hall, Upper Saddle River, NJ
(2000)
ISBN 10: 0130136271
ISBN 13: 9780130136275
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Softcover
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Book Description Softcover. Condition: Good. 2nd Edition. Light shelf and corner wear, all pages clean, this is a study guide Multiple copies available this title. Quantity Available: 4. ISBN: 0130136271. ISBN/EAN: 9780130136275. Pictures of this item not already displayed here available upon request. Inventory No: ABE430948944. Seller Inventory # ABE430948944
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Marketing: Real People, Real Choices : Study Guide
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 2-0130136271-G
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Marketing: Real People, Real Choices Study Guide
Published by
Prentice Hall, Upper Saddle River, NJ
(2000)
ISBN 10: 0130136271
ISBN 13: 9780130136275
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Very Good. Used very good. All pages clean. STUDY GUIDE Quantity Available: 1. ISBN: 0130136271. ISBN/EAN: 9780130136275. Pictures of this item not already displayed here available upon request. Inventory No: ABE413379686. Seller Inventory # ABE413379686
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