No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.
"synopsis" may belong to another edition of this title.
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.From the Back Cover:
So what makes this book unique?
It's not just what we say, it's also how we say it
You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, Upper Saddle River, NJ, 2000. Softcover. Book Condition: New. 2nd Edition. new in shrinkwrap, we have more copies. STUDY GUIDE Multiple copies available this title. Quantity Available: 3. ISBN: 0130136271. ISBN/EAN: 9780130136275. Inventory No: ABE323498138. Bookseller Inventory # ABE323498138
Book Description Prentice Hall, Upper Saddle River, NJ, 2000. Softcover. Book Condition: New. 2nd Edition. new in shrinkwrap, this is a study guide Quantity Available: 1. ISBN: 0130136271. ISBN/EAN: 9780130136275. Inventory No: ABE430948942. Bookseller Inventory # ABE430948942
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-19932
Book Description Book Condition: New. New. US edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-6919
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK6919
Book Description Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-19932
Book Description Prentice-Hall. Book Condition: New. Bookseller Inventory # 5287567
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301362751.0