Advertising Management - Hardcover
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"synopsis" may belong to another edition of this title.
From the Publisher:
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"About this title" may belong to another edition of this title.
- PublisherLebanon, Indiana, U.S.A.: Prentice Hall
- Publication date1992
- ISBN 10 0130141011
- ISBN 13 9780130141019
- BindingHardcover
- Edition number4
- Number of pages593
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Advertising Management
Published by
Pearson Education (US)
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-166
Buy Used
US$ 4.37
Convert currency
Stock Image
Advertising Management
Published by
Lebanon, Indiana, U.S.A.: Prentice Hall
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 1711545917. 3/27/2024 1:25:17 PM. Seller Inventory # U9780130141019
Buy Used
US$ 10.56
Convert currency
Stock Image
Advertising Management
Published by
Lebanon, Indiana, U.S.A.: Prentice Hall
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). Seller Inventory # 353-0130141011-vrg
Buy Used
US$ 21.54
Convert currency
Stock Image
Advertising Management
Published by
Lebanon, Indiana, U.S.A.: Prentice Hall
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Used - Acceptable. Cover worn and spine. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-024-01367
Buy Used
US$ 8.34
Convert currency
Stock Image
Advertising Management: 4th Ed
Published by
Lebanon, Indiana, U.S.A.: Prentice Hall
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. 4th Edition. hardback in very good+ condition. 4th edition. name blacked out inside otherwise clean. Seller Inventory # 124378
Buy Used
US$ 24.00
Convert currency
Stock Image
Advertising Management
Published by
Lebanon, Indiana, U.S.A.: Prentice Hall
(1992)
ISBN 10: 0130141011
ISBN 13: 9780130141019
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Seller Inventory # bk0130141011xvz189zvxgdd
Buy Used
US$ 100.00
Convert currency