Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1992. Book Condition: Very Good. 4th Edition. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP11039201
Book Description Pearson Education (US) 01/04/1992, 1992. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780130141019
Book Description Prentice Hall, 1992. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0130141011
Book Description Prentice Hall, 1992. Hardcover. Book Condition: Used: Good. Expedited shipping is available for this item!. Bookseller Inventory # 7845448
Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 1992. Hardcover. Book Condition: Very Good. 4th Edition. hardback in very good+ condition. 4th edition. name blacked out inside otherwise clean. Bookseller Inventory # 124378