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9780130141019

Advertising Management

Aaker, David A.; Batra, Rajeev; Myers, John G.

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9780130141019: Advertising Management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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Aaker, David A.; Batra, Rajeev; Myers, John G.
Published by Prentice Hall (1992)
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Aaker, David A.; Batra, Rajeev; Myers, John G.
Published by Pearson Education (US) 01/04/1992 (1992)
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Book Description Pearson Education (US) 01/04/1992, 1992. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780130141019

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Aaker, David A.; Batra, Rajeev; Myers, John G.
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Aaker, David A.; Batra, Rajeev; Myers, John G.
Published by Prentice Hall (1992)
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Aaker, David A.; Batra, Rajeev; Myers, John G.
Published by Lebanon, Indiana, U.S.A.: Prentice Hall (1992)
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 1992. Hardcover. Book Condition: Very Good. 4th Edition. hardback in very good+ condition. 4th edition. name blacked out inside otherwise clean. Bookseller Inventory # 124378

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