9780130316745

International Business: An Integrated Approach (eBusiness Updated Edition)

Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y.; Wild, Kenneth L

ISBN 10: 0130316741 / 0-13-031674-1
ISBN 13: 9780130316745
Publisher: Prentice Hall
Publication Date: 2001
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.

Review:
This book's dynamic portrayal of international business (cross-functional and integrated in approach) makes its content lively, topical, and enjoyable. It includes examples of companies from around the world in order to provide an unbiased, global perspective on business. Clear, straightforward explanations of challenging material are supported by informative illustrations that give readers easy access to this subject. Chapter topics include culture in business, politics and law in business, business in other economies, international trade, foreign direct investment, international financial markets and monetary system, acquiring business resources, and managing the international business. For anyone who wants to understand international business—and fully appreciate how business is conducted today.

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