9780130353115

International Business: An Integrated Approach

Wild, John J.; Wild, Kenneth L.; Han, Jerry C.Y.

ISBN 10: 0130353116 / 0-13-035311-6
ISBN 13: 9780130353115
Publisher: Prentice Hall
Publication Date: 2002
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
For undergraduate courses in International Business. This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.

Review:

Innovative Features

  • NEW ACROSSFRONTIERS™ Cases from China, Latin America, Japan, New Media Culture, Country & Business Knowledge and South Africa to name a few!
  • Entrepreneurial Focus boxes
  • Global Manager boxes that show how key issues actually affect the daily duties of managers working for large international businesses.
  • World Business Survey features that are designed to help students recognize the important role of people from other cultures in international business.
  • Full-Color World Atlas

Financial Times Student Subscription

FINANCIAL TIMES World business newspaper. Discounted student subscriptions to the Financial Times newspaper are available!

Companion Website

www.prenhall.com/wild—Powered by AcrossFrontiers™, this Website includes a CulturalFocus section and provides a country example to highlight the cultural lesson. Additionally, in each chapter, students will be able to view a short video to reinforce the lesson and test their knowledge through question and answer sections. The instructor's guide mirrors the student site, but will also provide suggested group activities, topics for class discussions, and resources for additional reference.

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

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