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9780130453860

International Marketing Research

Kumar, V.

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9780130453860: International Marketing Research

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

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Book Description Prentice Hall. Book Condition: New. 0130453862 International Edition, Brand New, Same Title, Author and Edition as listed. ISBN and Cover design differs. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory. Paperback Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # U07_9780130453860

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