9780130453860

International Marketing Research

Kumar, V.

ISBN 10: 0130453862 / 0-13-045386-2
ISBN 13: 9780130453860
Publisher: Prentice Hall
Publication Date: 1999
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.


Review:
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

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INTERNATIONAL MARKETING RESEARCH (ISBN: 9780130453860)
Kumar, V.
ISBN 10: 0130453862
ISBN 13: 9780130453860
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Kumar, V.
ISBN 10: 0130453862
ISBN 13: 9780130453860
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # abeeee183

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International Marketing Research 1st Edition (ISBN: 9780130453860)
Kumar, V.
ISBN 10: 0130453862
ISBN 13: 9780130453860
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Kumar, V.
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Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0130453862 Brand New Paperback/Softcover edition.This is an international edition book.In some instances these books may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code-CD is not provided for these editions .We may ship the books from multiple warehouses including India,USA,UK and Singapore. Bookseller Inventory # 9780130453860

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