9780130558176

Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)

Stuart, Elnora W.

ISBN 10: 0130558176 / 0-13-055817-6
ISBN 13: 9780130558176
Publisher: Prentice Hall
Publication Date: 2000
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
B>" This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

Review:
textformat=02> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life in the trenches of the marketing wo

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Stuart, Elnora W.
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ISBN 13: 9780130558176
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