9780130648471

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Written by two highly respected economists and educators, the book uses the ıStories, Graphs, and Equationsı approach to make economic concepts accessible and relevant to readers with various learning styles. It is known for its unified and logical structure, lively writing style, and clear explanations. Chapter topics include the scope and method of economics; the economic problem: scarcity and choice; demand, supply, and market equilibrium; household behavior and consumer choice; short- and long-run costs and output decisions; input demand; general equilibrium and the efficiency of perfect competition; monopoly and antitrust policy; monopolistic competition and oligopoly; income distribution and poverty; international trade, comparative advantage, and protectionism; and economic growth in developing and transitional economies. For individuals who want to better understand the fundamentals of microeconomics.

Principles of Microeconomics: Activebook Version 1.0: Search Results