9780130811226
Consumer Behavior: In Fashion
Michael R. Solomon; Nancy J. Rabolt
ISBN 13: 9780130811226
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
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Fashion is a driving force that shapes the way we live-it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture-one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
Among other special features, this comprehensive text:
- Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
- Relates consumer behavior concepts specifically to fashion products and processes
- Integrates the rapidly-evolving domain of fashion e-commerce
- Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
- Includes both a marketing and consumer approach to the business of fashion
- Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
- Includes a chapter on consumer protection by business, government, and independent agencies
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 10
Book Description: Prentice Hall. Hardcover. Book Condition: New. 013081122X BRAND NEW BOOK IN PLASTIC RAP.THIS IS AN INTERNATIONAL EDITION SOFTCOVER/PAPERBACKBOOK WITH DIFFERENT ISBN AND PAGE COVER.MAY HAVE THE WORDING LOW PRICE OR EASTERN ECONOMY EDITION.WE USE BEST AND FAST METHODS OF SHIPPING LIKE USPS PRIORITY,MEDIA MAIL,DHL PRIORITY AND ALL OTER REPUTES COURIERS. *********TRACKING NUMBER ARE SENT TO OUR EMAIL ADDRESS FOR THE TRACKING MEANS.SO ALL BOOKS AT YOUR DOOR STEP WITH A 100% CUSTOMER SATISFACTION. Bookseller Inventory # WOAP-CVB-ZOR-07675 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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International Edition
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 20
Book Description: Prentice Hall. Hardcover. Book Condition: New. 013081122X Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # P#TF1-1272 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 3. |
International Edition
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 10
Book Description: Prentice Hall. Hardcover. Book Condition: New. 013081122X BRAND NEW BOOK IN PLASTIC RAP.THIS IS AN INTERNATIONAL EDITION SOFTCOVER/PAPERBACKBOOK WITH DIFFERENT ISBN AND PAGE COVER.MAY HAVE THE WORDING LOW PRICE OR EASTERN ECONOMY EDITION.WE USE BEST AND FAST METHODS OF SHIPPING LIKE USPS PRIORITY,MEDIA MAIL,DHL PRIORITY AND ALL OTER REPUTES COURIERS. *********TRACKING NUMBER ARE SENT TO OUR EMAIL ADDRESS FOR THE TRACKING MEANS.SO ALL BOOKS AT YOUR DOOR STEP WITH A 100% CUSTOMER SATISFACTION. Bookseller Inventory # WOAP-CVB-ZOR-02813 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior: In Fashion (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 2
Book Description: Prentice Hall. Hardcover. Book Condition: New. 013081122X New hardcover book. 2004. DAILY SHIPPING!!. Bookseller Inventory # 42912-150X Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Consumer Behavior: In Fashion [Hardcover] (ISBN: 013081122X / 0-13-081122-X) Solomon, Michael R.;Rabolt, Nancy J. Quantity Available: 1
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