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9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John; Hahn, Fred E.

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9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Caples, John; Hahn, Fred E.
Published by Prentice Hall Trade (1998)
ISBN 10: 0130957011 ISBN 13: 9780130957016
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Caples, John; Hahn, Fred E.
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Caples, John; Hahn, Fred E.
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Book Description Prentice Hall Trade, 1998. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0130957011

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Caples, John; Hahn, Fred E.
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