9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John

ISBN 10: 0130957011 / 0-13-095701-1
ISBN 13: 9780130957016
Publisher: Prentice Hall
Publication Date: 1998
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Review:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Description

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