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9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John; Hahn, Fred E.

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9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAS9780130957016

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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAS9780130957016

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