9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John

ISBN 10: 0130957011 / 0-13-095701-1
ISBN 13: 9780130957016
Publisher: Prentice Hall
Publication Date: 1998
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Review:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Caples, John
ISBN 10: 0130957011
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Book Description: Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAU9780130957016

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Caples, John
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Book Description: Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAU9780130957016

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Book Description: Pearson Education (US). Book Condition: New. 1998. 5th. Paperback. . . . . . The price of this book has been TEMPORARILY REDUCED BY 25%. Order now to avoid disappointment Over 350,000 customers served online!. Bookseller Inventory # V9780130957016

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Book Description: 1998. Paperback. Book Condition: New. This brand new copy of Tested Advertising Methods by David Ogilvy is waiting for you in our UK warehouse. If you order before 1pm on a working day, we'll get it in today's post. Otherwise we'll post it on the next working day. Simple no nonsense service from Wordery. UK delivery is within 3 or 4 working days. International delivery varies by country. Bookseller Inventory # 9780130957016

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Book Description: Prentice Hall Direct, 1998. Paperback. Book Condition: Brand New. 5th edition. 304 pages. 6.00x8.75x0.75 inches. In Stock. Bookseller Inventory # __0130957011

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