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9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John; Hahn, Fred E. Author

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9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Caples, John; Hahn, Fred E. Author
Published by Pearson Higher Education (1998)
ISBN 10: 0130957011 ISBN 13: 9780130957016
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Caples, John; Hahn, Fred E. Author
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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAK9780130957016

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Caples, John; Hahn, Fred E. Author
Published by Pearson Education (US), United States (1998)
ISBN 10: 0130957011 ISBN 13: 9780130957016
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Book Description Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Language: English Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAK9780130957016

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Book Description Prentice Hall Direct, 1998. Paperback. Book Condition: Brand New. 5th edition. 304 pages. 6.00x8.75x0.75 inches. In Stock. Bookseller Inventory # __0130957011

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