9780130957016

Tested Advertising Methods (Prentice Hall Business Classics)

Caples, John; Hahn, Fred E.

ISBN 10: 0130957011 / 0-13-095701-1
ISBN 13: 9780130957016
Publisher: Prentice Hall Trade
Publication Date: 1998
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Editorial reviews may belong to another edition of this title.
 

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Tested Advertising Methods 5th Edition (ISBN: 0130957011 / 0-13-095701-1)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Tested Advertising Methods (ISBN: 9780130957016)
Caples, John;Hahn, Fred E.
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ISBN 13: 9780130957016
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Book Description: Pearson Higher Education, 1998. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # KB-9780130957016

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Tested Advertising Methods (ISBN: 9780130957016)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Tested Advertising Methods (Paperback) (ISBN: 9780130957016)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Book Description: Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAC9780130957016

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Tested Advertising Methods (Paperback) (ISBN: 9780130957016)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Pearson Education (US), United States, 1998. Paperback. Book Condition: New. 5th Revised edition. 226 x 150 mm. Brand New Book. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Bookseller Inventory # AAC9780130957016

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Tested Advertising Methods (Prentice Hall Business Classics) (ISBN: 0130957011 / 0-13-095701-1)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Tested Advertising Methods (Prentice Hall Business Classics) (ISBN: 0130957011 / 0-13-095701-1)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Tested Advertising Methods (Prentice Hall Business Classics) (ISBN: 0130957011 / 0-13-095701-1)
Caples, John;Hahn, Fred E.
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Tested Advertising Methods (Prentice Hall Business Classics) (ISBN: 0130957011 / 0-13-095701-1)
Caples, John;Hahn, Fred E.
ISBN 10: 0130957011
ISBN 13: 9780130957016
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Tested Advertising Methods (Prentice Hall Business Classics) (ISBN: 9780130957016)
Caples, John;Hahn, Fred E.
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ISBN 13: 9780130957016
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