9780131006805

Business, Seventh Edition

Griffin, Ricky W.; Ebert, Ronald J.

ISBN 10: 0131006800 / 0-13-100680-0
ISBN 13: 9780131006805
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
For Introduction to Business courses. This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules-Learn, Evaluate, Apply.

Review:
One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Publisher

Review:
Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover

Editorial reviews may belong to another edition of this title.
 

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