Marketing: Real People, Real Choices (with FREE Marketing Updates access code card) (3rd Edition)

3.3 avg rating
( 66 ratings by GoodReads )
 
9780131088320: Marketing: Real People, Real Choices (with FREE Marketing Updates access code card) (3rd Edition)

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

"synopsis" may belong to another edition of this title.

From the Publisher:

Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.

From the Back Cover:

So what makes this book unique?
It's not just what we say, it's also how we say it

You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Solomon, Michael R.; Stuart, Elnora
Published by Prentice Hall
ISBN 10: 0131088327 ISBN 13: 9780131088320
Used Paperback Quantity Available: 1
Seller
OwlsBooks
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2534707937

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 110.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Solomon, Michael R.; Stuart, Elnora
Published by Prentice Hall
ISBN 10: 0131088327 ISBN 13: 9780131088320
Used Paperback Quantity Available: 1
Seller
Hippo Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Book Condition: VERY GOOD. Very Good: Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Bookseller Inventory # 2627220830

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 110.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds