Top Marketplace offers for ISBN

9780131088320

Marketing: Real People, Real Choices (with FREE Marketing Updates access code card) (3rd Edition)

Solomon, Michael R.; Stuart, Elnora Author

3.3 avg rating
( 46 ratings by GoodReads )
Not the book you're looking for? Search for all books with this author and title
Image Not Available

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

"synopsis" may belong to another edition of this title.

From the Publisher:

Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.

From the Back Cover:

So what makes this book unique?
It's not just what we say, it's also how we say it

You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 37.00

Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Solomon, Michael R.; Stuart, Elnora Author
Published by Prentice Hall
ISBN 10: 0131088327 ISBN 13: 9780131088320
New Paperback Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Paperback. Book Condition: New. Bookseller Inventory # DADAX0131088327

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Solomon, Michael R.; Stuart, Elnora Author
Published by U.S.A.: Prentice Hall (2003)
ISBN 10: 0131088327 ISBN 13: 9780131088320
New Soft cover Quantity Available: 1
Seller
textbookworld
(Osaka, Japan)
Rating
[?]

Book Description U.S.A.: Prentice Hall, 2003. Soft cover. Book Condition: New. 3rd Edition. Brand NEW condition! This book will be sent from Japan or Germany. It will take two weeks or 20 working days. Thanks. Bookseller Inventory # 0131088327-new

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3,000.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Japan to U.S.A.
Destination, Rates & Speeds