9780131193789
Marketing for Hospitality and Tourism
Philip Kotler; James C. Makens; John Bowen; John T. Bowen
ISBN 13: 9780131193789
Publisher: Prentice Hall
Publication Date: 2005
Binding: Hardcover
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This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process-Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies-Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mix-Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism Marketing-Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.
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Marketing for Hospitality and Tourism (ISBN: 0131193783 / 0-13-119378-3) Kotler, Philip;Makens, James C.;Bowen, John;Bowen, John T. Quantity Available: 1
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Marketing for Hospitality and Tourism (ISBN: 0131193783 / 0-13-119378-3) Kotler, Philip;Makens, James C.;Bowen, John;Bowen, John T. Quantity Available: 7
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Marketing For Hospitality And Tourism (ISBN: 9780131193789) Kotler, Philip;Makens, James C.;Bowen, John;Bowen, John T. Quantity Available: 1
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International Edition
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Marketing for Hospitality and Tourism, 4th ed. (ISBN: 0131193783 / 0-13-119378-3) Kotler, Philip;Makens, James C.;Bowen, John;Bowen, John T. Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 4th ed. Brand New, Softcover International Edition. Cover Image & ISBN may differ from US edition but contents are same as US Edition. Printing in Black & White, in English language. Speedy shipping in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No shipping to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD901425376 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing for Hospitality and Tourism (4th Edition) (ISBN: 0131193783 / 0-13-119378-3) Kotler, Philip;Makens, James C.;Bowen, John;Bowen, John T. Quantity Available: 5
Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~International Edition Textbook~. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. Bookseller Inventory # 18f180132017733 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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