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9780131201156

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

ISBN 10: 0131201158 / 0-13-120115-8
ISBN 13: 9780131201156
Publisher: Prentice Hall
Publication Date: 1998
Binding: Hardcover

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Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (ISBN: 0131201158 / 0-13-120115-8)
Keller, Kevin Lane

ISBN 10: 0131201158
ISBN 13: 9780131201156

Bookseller: Badabing (Dover, NJ, U.S.A.)
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Quantity Available: 10

Book Description: Prentice Hall, 1998. Book Condition: New. Bookseller Inventory # 0131201158-008

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