The McKinsey Mind : Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting FirmRasiel, Ethan M.; Friga, Paul N.
9780131201156
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
ISBN 10: 0131201158 / 0-13-120115-8
ISBN 13: 9780131201156
Publisher: Prentice Hall
Publication Date: 1998
Binding: Hardcover
ISBN 13: 9780131201156
Publisher: Prentice Hall
Publication Date: 1998
Binding: Hardcover
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Synopsis:
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (ISBN: 0131201158 / 0-13-120115-8) Keller, Kevin Lane Quantity Available: 7
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Strategic Brand Management: Building, Measuring, And Managing Brand Equity (ISBN: 0131201158 / 0-13-120115-8) Keller, Kevin Lane Quantity Available: 7
Book Description: Prentice Hall- Gale, 1997. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st. n. Bookseller Inventory # 0131201158 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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