9780131216112
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
ISBN 10: 0131216112 / 0-13-121611-2
ISBN 13: 9780131216112
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
ISBN 13: 9780131216112
Publisher: Prentice Hall
Publication Date: 2003
Binding: Hardcover
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