9780131404069

Consumer Behavior: Buying, Having, and Being, 6th Edition

Solomon, Michael R.

ISBN 10: 0131404067 / 0-13-140406-7
ISBN 13: 9780131404069
Publisher: Pearson/Prentice Hall
Publication Date: 2003
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.


Editorial reviews may belong to another edition of this title.
 

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Consumer Behavior Buying Having and Being (ISBN: 9780131404069)
Solomon, Michael R.
ISBN 10: 0131404067
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Consumer Behavior: Buying, Having, and Being, 6th Edition (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
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Consumer Behavior: Buying, Having, and Being, 6th Edition (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
ISBN 10: 0131404067
ISBN 13: 9780131404069
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Consumer Behavior: Buying, Having, and Being, 6th Edition (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
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Consumer Behavior Buying, Having, and Being (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
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Consumer Behavior: Buying, Having, and Being, 6th Edition (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
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CONSUMER BEHAVIOR, Buying, Having and Being (6th International Edition) (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
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CONSUMER BEHAVIOR, Buying, Having and Being (6th International Edition) (ISBN: 0131404067 / 0-13-140406-7)
Solomon, Michael R.
ISBN 10: 0131404067
ISBN 13: 9780131404069
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Book Description: PIE (PS), 2004. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![0115PS CONSUMER BEHAVI]. Bookseller Inventory # 013140406700277

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Solomon, Michael R.
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Book Description: Prentice Hall, 2004. Hardcover. Book Condition: Brand New. 6th sub edition. 621 pages. 11.50x8.75x1.00 inches. In Stock. Bookseller Inventory # 4-0131404067

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