9780131411333
Best Practice Cases in Branding: Lessons from the World's Strongest Brands
Kevin Keller
ISBN 13: 9780131411333
Publisher: Prentice Hall
Publication Date: 2002
Binding: Softcover
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The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.
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Best Practice Cases in Branding (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
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Best Practice Cases in Branding: Lessons from the World's Strongest Brands (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
Book Description: Prentice Hall, 2002. Book Condition: GOOD. Some wear on book from reading, some spine creases, wear on binding and pages, we guarantee all purchases and ship all items via USPS mail. Bookseller Inventory # 161135452 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Best Practice Cases in Branding: Lessons from the World's Strongest Brands (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
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Best Practice Cases in Branding: Lessons from the World's Strongest Brands (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
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Best Practice Cases in Branding (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
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Best Practice Cases in Branding (ISBN: 0131411330 / 0-13-141133-0) Keller, Kevin Quantity Available: 1
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