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9780131418974

Business

Griffin, Ricky W.; Ebert, Ronald J. Author

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This new edition maintains the strengths that made the first four editions so successful. Logical, well organized, and well respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.

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From the Publisher:

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover:

Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

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Griffin, Ricky W.; Ebert, Ronald J. Author
Published by Prentice Hall College Div
ISBN 10: 0131418971 ISBN 13: 9780131418974
Used Hardcover Quantity Available: 1
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Blue Cloud Books
(Phoenix, AZ, U.S.A.)
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Book Description Prentice Hall College Div. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0131418971I5N01

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