9780131485198
E-Marketing
Judy Strauss; Raymond Frost; Adel El-Ansary; Adel I. Ansary
ISBN 13: 9780131485198
Publisher: Prentice Hall
Publication Date: 2005
Binding: Softcover
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The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
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 International Edition
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E-Marketing, 4th ed. (ISBN: 0131485199 / 0-13-148519-9) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 4th ed. Brand New, Softcover International Edition. Cover Image & ISBN may differ from US edition but contents are same as US Edition. Printing in Black & White, in English language. Speedy shipping in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No shipping to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD90128272 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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E-Marketing (ISBN: 0131485199 / 0-13-148519-9) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: 1
Book Description: Pearson Education, 2006. Book Condition: New. 4th Edition. 4th Edition-Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Bookseller Inventory # 5072327N144496 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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E marketing (ISBN: 9780131485198) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: 1
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E-Marketing (4th Edition) (ISBN: 0131485199 / 0-13-148519-9) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: 1
Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0131485199 Brand new. Cannot guarantee the availability of CD/DVD/Access codes even if the title or package description states so, unless expressly comfirmed by us. Bookseller Inventory # HMO094 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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International Edition
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E-Marketing (4th International Edition) (ISBN: 0131485199 / 0-13-148519-9) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: 2
Book Description: PIE (PS). Book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality, Color-Printed Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking!. Bookseller Inventory # 013148519900041 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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E-Marketing (4th Edition) (ISBN: 0131485199 / 0-13-148519-9) Strauss, Judy;Frost, Raymond;El-Ansary, Adel;Ansary, Adel I. Quantity Available: 1
Book Description: Prentice Hall, 2005. Paperback. Book Condition: Brand New. 4th edition. 456 pages. 9.00x7.00x0.75 inches. In Stock. Bookseller Inventory # zk0131485199 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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