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9780131495371

Business (8th Edition)

Griffin, Ricky W; Ebert, Ronald J Author

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This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

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From the Publisher:

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover:

Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

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Griffin, Ricky W; Ebert, Ronald J Author
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