9780131848146
Ethical Marketing
Patrick E. Murphy
ISBN 13: 9780131848146
Publisher: Prentice Hall
Publication Date: 2004
Binding: Softcover
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Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.
In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.
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Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0131848143 BRAND NEW W/ FAST SHIPPING! This item is: Ethical Marketing, 1st Ed., 2005, By Murphy, Patrick E.; Laczniak, Gene R.; FORMAT: Paperback; ISBN: 9780131848146. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780131848146 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing (Paperback) (ISBN: 9780131848146) Murphy, Patrick E. Quantity Available: 1
Book Description: Pearson Education (US), United States, 2004. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book with Free Worldwide Delivery. For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan. Bookseller Inventory # AAC9780131848146 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing (Basic Ethics in Action) (ISBN: 0131848143 / 0-13-184814-3) Murphy, Patrick E. Quantity Available: 1
Book Description: Prentice Hall, 2004. Paperback. Book Condition: Brand New. 1st edition. 288 pages. 9.25x6.25x0.25 inches. In Stock. Bookseller Inventory # x-0131848143 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Ethical Marketing (ISBN: 9780131848146) Murphy, Patrick E. Quantity Available: > 20
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Ethical Marketing (ISBN: 9780131848146) Murphy, Patrick E. Quantity Available: 1
Book Description: PRENTICE HALL, 2004. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780131848146 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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