Marketing: An Introduction - Softcover
For the Principles of Marketing course.
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
"synopsis" may belong to another edition of this title.
From the Publisher:
This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.
From the Back Cover:
How do we get you moving?
By placing you–the customer–in the driver’s seat.
Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.
Fasten your seatbelt. Your learning journey starts here!
www.prenhall.com/kotler
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2006
- ISBN 10 0131865919
- ISBN 13 9780131865914
- BindingPaperback
- Number of pages122
- Rating
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Marketing- An Introduction, 8th
Published by
Prentice Hall, Upper Saddle River, NJ
(2006)
ISBN 10: 0131865919
ISBN 13: 9780131865914
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Softcover
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Book Description Softcover. Condition: New. 8th Edition. Still in Shrinkwrap A-52-A Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0131865919. ISBN/EAN: 9780131865914. Pictures of this item not already displayed here available upon request. Inventory No: 1560778894. Seller Inventory # 1560778894
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