9780131865914

Marketing: An Introduction

Armstrong, Gary; Kotler, Philip

ISBN 10: 0131865919 / 0-13-186591-9
ISBN 13: 9780131865914
Publisher: Prentice Hall
Publication Date: 2006
Binding: Softcover
Editorial Reviews:
Synopsis:
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Review:
This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.

From the Publisher

Review:

How do we get you moving?

 

 

By placing you–the customer–in the driver’s seat.

 

Marketing introduces the leading marketing thinking

on how customer value is the driving force

behind every marketing strategy.

 

 

Fasten your seatbelt. Your learning journey starts here!

www.prenhall.com/kotler

From the Back Cover

 

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Marketing: An Introduction (ISBN: 0131865919 / 0-13-186591-9)
Armstrong, Gary;Kotler, Philip
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Armstrong, Gary;Kotler, Philip
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Armstrong, Gary;Kotler, Philip
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