9780132245272

International Business

Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y.

ISBN 10: 0132245272 / 0-13-224527-2
ISBN 13: 9780132245272
Publisher: Prentice Hall College Div
Publication Date: 2003
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn.  International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two–delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.


Review:
This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.

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International Business: Search Results

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International Business (ISBN: 0132245272 / 0-13-224527-2)
Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y.
ISBN 10: 0132245272
ISBN 13: 9780132245272
Bookseller: Revaluation Books (Exeter, DEV, United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: 2

Book Description: Prentice Hall College Div, 2003. Paperback. Book Condition: Brand New. 3rd edition. 10.80x8.30x0.60 inches. In Stock. Bookseller Inventory # 0132245272

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