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9780132564885

Public Relations Writing: An Issue-Driven Behavioral Approach

Kerry Tucker; Doris Derelian; Donna Rouner

ISBN 10: 0132564882 / 0-13-256488-2
ISBN 13: 9780132564885
Publisher: Prentice Hall
Publication Date: 1997
Binding: Hardcover

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Synopsis:

Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage issues critical to the pursuit of an organization's mission. A behavioral framework links the public relations plan and application of motivational principles to writing and organizing public relations techniques. The third edition modifies the behavioral framework to better overcome obstacles to behavior change. It also begins to embrace the new wave of communication technology which will revolutionize public relations writing and tactics.

Public Relations Writing: An Issue-Driven Behavioral Approach: Search Results

Public Relations Writing (ISBN: 9780132564885)
Tucker, Kerry;Derelian, Doris;Rouner, Donna

ISBN 10: 0132564882
ISBN 13: 9780132564885

Bookseller: Castle Rock (Bedford, NS, Canada)
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97801325648851.0

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