Consumer Behavior: Buying, Having, and Being - Hardcover

Solomon, Michael R.

9780132671842: Consumer Behavior: Buying, Having, and Being
Hardcover
ISBN 10: 0132671840 ISBN 13: 9780132671842
Publisher: Pearson College Div, 2012
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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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  • PublisherPearson College Div
  • Publication date2012
  • ISBN 10 0132671840
  • ISBN 13 9780132671842
  • BindingHardcover
  • Number of pages614
  • Rating

Other Popular Editions of the Same Title

9780536264916: Consumer Behavior - Buying, Having, and Being (Custom Edition for Bentley College)

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ISBN 10:  0536264910 ISBN 13:  9780536264916
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  • 9780205134090: Consumer Behavior: Buying, Having, and Being

    Prenti..., 1992
    Softcover

  • 9788120321250: Consumer Behavior-Buying, Having and Being

    Softcover

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