Advertising Management (5th Edition) - Hardcover

Batra, Rajeev; Myers, John G.; Aaker, David A.

9780133057157: Advertising Management (5th Edition)
Hardcover
ISBN 10: 0133057151 ISBN 13: 9780133057157
Publisher: Prentice Hall, 1995
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Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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From the Publisher:
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0133057151
  • ISBN 13 9780133057157
  • BindingHardcover
  • Number of pages754
  • Rating

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