9780135045596

Marketing for Hospitality & Tourism (5th Edition)

Kotler, Philip R; Bowen, John T.; Makens Ph.D., James

ISBN 10: 0135045592 / 0-13-504559-2
ISBN 13: 9780135045596
Publisher: Prentice Hall
Publication Date: 2009
Binding: Hardcover
Editorial Reviews:
Synopsis:
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

 

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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism, 5e (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism, 5/e (New Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
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ISBN 13: 9780135045596
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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: 2009. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-PEA-ON-718

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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Book Condition: New. *INTERNAITONAL EDITION BOOK *INTERNATIONAL EDITION, DIFFERENT ISBN and COVER IMAGE.Upgrade to Priority for faster shipping. Paper is of cheaper Quality as well as book materials/also book may be black and white or colour ,may have differences to us edition example chapter order and problems ect, no supplemental access card or online content may be available . condition. English language. Delivery take 3-7 business days. Customer satisfaction our priority. Bookseller Inventory # ABA12364

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International Edition
Marketing for Hospitality & Tourism (5th Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Book Condition: Brand New. This is an International Edition, Different ISBN and Front cover,have same content as US edition Excellent Quality with Shrink Wrap .English language.Perfect condition.Please contact us for any questions regarding this book.!!. Bookseller Inventory # JulyTbz-3782

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International Edition
Marketing for Hospitality & Tourism (5th Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Book Condition: Brand New. 5TH. This is an International Edition, Different ISBN and Front cover,have same content as US edition Excellent Quality with Shrink Wrap .English language.Perfect condition.Please contact us for any questions regarding this book.!!. Bookseller Inventory # JulyTbz-1325

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Marketing for Hospitality and Tourism (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Lebanon, Indiana, U.S.A.: Prentice Hall, 2009. Soft cover. Book Condition: New. No Jacket. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number and cover may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # aw87

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