9780135045596

Marketing for Hospitality & Tourism (5th Edition)

Kotler, Philip R; Bowen, John T.; Makens Ph.D., James

ISBN 10: 0135045592 / 0-13-504559-2
ISBN 13: 9780135045596
Publisher: Prentice Hall
Publication Date: 2009
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

Editorial reviews may belong to another edition of this title.
 

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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism, 5/e (New Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism, 5/e (New Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # abeeee18222

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Marketing for Hospitality & Tourism (5th Edition), Kotler (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality & Tourism (5th Edition) (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Marketing for Hospitality and Tourism, 5e (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Soft cover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9788131759349_US_135045592

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Marketing for Hospitality and Tourism, 5e (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
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Marketing for Hospitality and Tourism (ISBN: 0135045592 / 0-13-504559-2)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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Book Description: Lebanon, Indiana, U.S.A.: Prentice Hall, 2009. Soft cover. Book Condition: New. No Jacket. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number and cover may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # aw87

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Marketing for Hospitality and Tourism (ISBN: 9780135045596)
Kotler, Philip R;Bowen, John T.;Makens Ph.D., James
ISBN 10: 0135045592
ISBN 13: 9780135045596
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