9780135585375
The Marketing Plan Workbook
James Makens
ISBN 13: 9780135585375
Publisher: Prentice Hall Direct
Publication Date: 1988
Binding: Softcover
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Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more.
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