9780136009986

Marketing Management (13th Edition)

Kotler, Phil; Keller, Kevin

ISBN 10: 0136009980 / 0-13-600998-0
ISBN 13: 9780136009986
Publisher: Prentice Hall
Publication Date: 2008
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.


Editorial reviews may belong to another edition of this title.
 

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Solution Manual: Marketing Management (E-book) (ISBN: 9780136009986)
Kotler, Phil;Keller, Kevin
ISBN 10: 0136009980
ISBN 13: 9780136009986
Bookseller: Aida Maki (Koyto, KO, Japan)
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Book Description: no binding. Book Condition: NEW. ****ATTENTION: READ THIS CAREFULLY**** This listing is for the complete Solutions Manual for the above mentioned textbook in electronic format. Complete Solutions Manual to Marketing Management 13th Edition. Solutions ONLY! NOT textbook. This is a digital book. Includes very detailed worked out solutions for all chapters. Shipping fee is part of item price. Solutions Manual is in PDF format and will be sent to your email box within few hours. If you do not receive it within the given time frame, please check your SPAM folder or contact me. *****NOTE: You would only be receiving electronic versions of the Solutions Manual and NOT the physical textbook!!!!!! *****. book. Bookseller Inventory # etbu10193

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Test Bank for Marketing Management (E-book) (ISBN: 9780136009986)
Kotler, Phil;Keller, Kevin
ISBN 10: 0136009980
ISBN 13: 9780136009986
Bookseller: Aida Maki (Koyto, KO, Japan)
Bookseller Rating: 5-star rating
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Book Description: no binding. Book Condition: NEW. ****ATTENTION: READ THIS CAREFULLY**** This listing is for the complete Test Banks for the above mentioned textbook in electronic format. Test Bank: Marketing Management 13th Edition. NOT textbook. This is a digital book. Includes very detailed worked out solutions (Test Bank) for all chapters. Shipping fee is part of item price. Solutions Manual is in PDF format and will be sent to your email box within few hours. If you do not receive it within the given time frame, please check your SPAM folder or contact me. *****NOTE: You would only be receiving electronic versions of the Test Banks and NOT the physical textbook!!!!!! *****. book. Bookseller Inventory # etbu10194

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Marketing Management (13th Edition) (ISBN: 0136009980 / 0-13-600998-0)
Kotler, Phil;Keller, Kevin
ISBN 10: 0136009980
ISBN 13: 9780136009986
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Book Description: Prentice Hall. Hardcover. Book Condition: New. 0136009980 Condition: NEW Publisher: PEARSON Great Customer Service! Ships from Argentina. Bookseller Inventory # STR0136009980

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Marketing Management (13th Edition) (ISBN: 0136009980 / 0-13-600998-0)
Kotler, Phil;Keller, Kevin
ISBN 10: 0136009980
ISBN 13: 9780136009986
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Book Description: Prentice Hall. Hardcover. Book Condition: New. 0136009980 Brand new book. STUDENT US EDITION. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU5002532

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Marketing Management (13th Edition) (ISBN: 0136009980 / 0-13-600998-0)
Kotler, Phil;Keller, Kevin
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Marketing Management (13th Edition) [Hardcover] (ISBN: 0136009980 / 0-13-600998-0)
Kotler, Phil;Keller, Kevin
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Marketing Management (13th Edition) (ISBN: 0136009980 / 0-13-600998-0)
Kotler, Phil;Keller, Kevin
ISBN 10: 0136009980
ISBN 13: 9780136009986
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