Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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Book Description Pearson Prentice Hall, 2009. Hardcover. Book Condition: New. Instructor Edition: Same as student edition but has free copy markings. New Condition. SKU:9780136010128-1-0-12. Bookseller Inventory # 9780136010128-1-0-12
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