Marketing Management - Hardcover

Kotler, Philip; Keller, Kevin Lane

9780136009986: Marketing Management
Hardcover
ISBN 10: 0136009980 ISBN 13: 9780136009986
Publisher: Pearson College Div, 2008
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Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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  • PublisherPearson College Div
  • Publication date2008
  • ISBN 10 0136009980
  • ISBN 13 9780136009986
  • BindingHardcover
  • Number of pages816
  • Rating

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