Strategic Management: Concepts and Cases - Hardcover

David, Fred R.

9780136015703: Strategic Management: Concepts and Cases
Hardcover
ISBN 10: 0136015700 ISBN 13: 9780136015703
Publisher: Pearson College Div, 2008
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KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

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  • PublisherPearson College Div
  • Publication date2008
  • ISBN 10 0136015700
  • ISBN 13 9780136015703
  • BindingHardcover
  • Number of pages662
  • Rating

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