Introduction to Electronic Commerce - Softcover
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2008
- ISBN 10 0136033245
- ISBN 13 9780136033240
- BindingPaperback
- Edition number2
- Number of pages578
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Introduction to Electronic Commerce (2nd Edition)
Published by
Prentice Hall
(2008)
ISBN 10: 0136033245
ISBN 13: 9780136033240
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks19007
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